Why We Wrap Our Candles in Recycled Book Pages

There’s something special about a well-loved book — the softened corners, the worn-in pages, the feeling of getting completely lost in another world. So when I started making candles inspired by the magic of the wizarding world, I knew the packaging had to feel just as thoughtful.

That’s why every candle from Brilliant, but Scary comes wrapped in real, recycled pages from Harry Potter books.

Recycled Harry Potter book pages — custom packaging for magical candles, a perfect gift for book lovers and wizarding fans.

It’s All in the Details

Each page we use has a story of its own. Maybe it’s a chapter you remember by heart — like the first trip to Diagon Alley, or that one heartbreaking moment in the Great Hall. Every package is a little different.

It’s not just about being cool (though let’s be honest — it is pretty cool). It’s about creating something meaningful. Something personal.

Sustainable and Magical? Yes, Please.

As a small, woman-owned brand, I care a lot about the details — and that includes finding ways to repurpose materials. Approx. 320 million books end up in landfill each year - as such, repurposing these books has brought new life to them and adds an eco-friendly touch to our packaging. Paired with custom tissue and a wax seal, it turns each candle into a little magical gift, whether you’re keeping it or sending it to a fellow Potterhead.

It’s More Than a Candle — It’s a Story You Can Hold

Lighting one of these candles should feel like curling up with your favorite book — cozy, nostalgic, and just a little magical. But even before you light the wick, the experience starts when you open the box and see that familiar font on the page.

Shop the Magical Candle Collection →

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