Our Story

Intro

Brilliant, but Scary is a small business located in Alabama, where all products are designed and made in-house. Here you'll find handmade, bookish candles with a simple aesthetic. Through elegant design and memorable scents, step back into your favorite story.

There's more to a book than its cover, and there's more to our candles than their labels.

Prologue

Dana, the owner and founder of the Brilliant, but Scary brand.

I'm Dana, the creator of Brilliant, but Scary.  

I grew up alongside the books we all know and love, in the fandom that keeps growing. Reading them provided a way to experience a different life - full of magic, friendship, and a small amount of mischief. The stories have now become a part of who I am. They've taken me on adventures: Walking through the great hall, visiting potions class, and I've also found myself at Kings Cross station wanting to run through the wall between platforms 9 & 10. 

The brand started as a way to share my creativity with others and offer something magical. With the support from my partner (and a lot of coffee), Brilliant, but Scary evolved into much more. ϟ  

 

Thank you for being a part of my journey!

- d

Two Harry Potter fans that created the small business, in front of the Hogwarts Castle at Universal.