Our Story

We don't just sell candles. We sell atmospheres.

There's a magic that happens when you open a book. The world fades, and you're suddenly in a starlit court, a dragon's keep, or a moody, ancient library.

We believe scent is the most powerful way to bring that world to life and make it so real, you can feel it.

From a Spark of Magic to a New Standard

Brilliant, but Scary was created with a desire to capture that magical feeling. What started as a passion for one magical world quickly grew into a mission for all of them.

We knew fantasy lovers deserved an experience as epic as the stories they read. So, we spent a year re-engineering our product from the wick up to create a luxury, story-driven candle worthy of your favorite epic.

A Meticulously Crafted Experience

  • Our Luxury Wax Blend

    We use a proprietary, plant-based blend of coconut-apricot wax. This luxury wax provides a cleaner, longer burn and a rich, immersive scent throw that truly fills a room.

  • Story-Driven Fragrance

    Our fragrances are complex, layered, and inspired by the feeling of a story. They're designed to transport you with nuanced notes, not overwhelm you.

  • The Unboxing Experience

    From our textured, estate-paper labels to our signature wax-sealed packaging, every order is crafted to feel like a magical discovery.
Two Harry Potter fans that created the small business, in front of the Hogwarts Castle at Universal.

Your Next Chapter Awaits

Our mission is simple: to create the atmosphere for your next adventure. We're so glad you're here.

Welcome to Brilliant, but Scary.

- dana, Founder