Why We Chose a Luxury Coconut-Apricot Wax (And Said Goodbye to Soy)
Share
When we decided to build Brilliant, but Scary, our goal wasn't just to make "another" bookish candle. Our goal was to create the most luxurious, immersive fantasy candles in the world. To do that, we were attentive to every single ingredient.
The single biggest decision we made was to move away from the standard soy wax (like 464) that most candlemakers use. Instead, we now use a custom, premium blend of coconut and apricot waxes.
Is it really that different? Yes. Here's why this upgrade was so important.
1. A Powerful, Room-Filling Scent
This is the most important part. Our coconut-apricot blend is a much better vessel for complex fragrances. It can hold a higher volume of fragrance oil and releases it more cleanly and efficiently. This creates a stronger, more complex scent throw that genuinely fills a room, both when the candle is lit (hot throw) and when it's just sitting on your desk (cold throw).
2. A Cleaner, Soot-Free Burn
We want you to enjoy the scent, not the soot. This premium wax blend is significantly cleaner-burning than 100% soy. When we paired this new wax with our new Premier wicks (which we tested endlessly), we created an even better candle.
3. A Beautiful, Creamy Finish
A luxury product should look the part. This wax blend cools with a gorgeous, creamy, and smooth top. It's a small detail, but it's part of that premium, out-of-the-box experience.
4. It's Our Own Custom, Stable Formula
This isn't just "off-the-shelf." We blend our coconut-apricot wax with a special, all-natural, plant-based wax additive. This additive has a higher melt point, which is our secret weapon for shipping from our home base in Alabama. It makes our candles more stable and resistant to melting, even in the summer heat, ensuring they get to you in perfect condition.
Yes, this custom blend is significantly more expensive for us to use. We know that.
But the difference is night and day. It's the only way we can deliver the powerful, clean, and luxurious experience that our magical scents deserve. When you're buying a Brilliant, but Scary candle, you're not just buying a "smell" you're buying a premium, handcrafted product.
You can experience the difference in any of our candles.